The Caveman Method: Hot or Not?

What is the caveman method?

This is a new minimalist approach to skin health including a no product and no wash routine. With natural skin care trends on the rise, this one isn't it! The idea behind this method is "early civilizations didn't use any products and they had healthy skin. You know what else they didn't have? Heavy pollution, irritants in common products we use on a daily basis, and other environmental stressors.

By not washing your face, you are only leaving bacteria, oil, sweat and dirt on your skin which can lead to clogged pores and acne. Not to mention sun damage. Don't worry, I'll be coming for the sunscreen haters soon.

Skin care professionals understand the need for clean, non-toxic products. But tackling our skin challenges in this ever-changing world takes a different approach. Science and nature can work together and provide you with non-toxic professional products designed for driven results. You don't have to have a 10 step routine to see results and have healthy skin!

The simple and effective routine would be: Cleanser, Moisturizer and SPF (that's it!) This will keep your barrier healthy and functioning properly. However, if you have other concerns you want to address such as hyperpigmentation, fine lines and wrinkles and acne, you'll more than likely need more targeted formulas and products. That's where serums come into play!

So if someone tells you to stop washing your face... just tell them your favorite esthetician already has you on a WTF (wash that face) method.